Words and images form the bedrock of marketing and advertising. When composed in sync, they give us reason to buy, reason to care, reason to move. As a writer and photographer, I capture images that are remarkable on their own–and when married to the right words, have the power to evoke feelings that translate into action. When words and images are composed by the same creative author, it’s as if they were made for each other. Marketing copy fits perfectly on an image, descriptions read like you’re right there and the stories have heart.
On every commercial photography project, my background in branding guides my eyes in search of the differentiating qualities that make products, services and places stand apart. The writer in me is actively crafting the story while I’m still behind the lens. After over 20 years in the marketing and creative industries, my heart has never been more engaged in my work than it is today. The greatest reward is helping my clients feel the same about theirs.